
BMW dealers in Los Angeles are going head to head with Audi dealers to grab attention in the lucrative Southern California auto market. A perfect example is seen above. Near the busy corner of Santa Monica Blvd. and Beverly Glen Blvd, Audi erected a billboard that featured a Audi A4 sedan. The caption read “Your Move, BMW.’ Later on, a BMW billboard was erected on the other corner featuring a BMW M3 with the caption “Checkmate.” In this market, a BMW dealer Los Angeles has to stand out as much as possible, and this is great example of how to do just that. You can also check out the ad as it’s being put up.
* * *
Check back for insights into BMW advertising tactics here.
{ 1 trackback }
{ 0 comments… add one now }