Innovation is crucial for every business, but it’s particularly important for auto manufacturers. These days consumers not only demand performance and value, they also want the most innovative technology possible when it comes to safety, fuel-efficiency, and even entertainment.
But cars must also look innovative and function well. Take for example the latest cars and crossovers from Hyundai. Once an embarrassingly cheap nameplate with copycat designs, Hyundai has revitalized itself by offering more stylish products, which month after month is contributing to Hyundai’s rapidly increasing market share.
But one company that is no stranger to innovative design is BMW, whose DesignworksUSA designs not only incredible cars like the BMW 3 Series or Rolls-Royce Phantom, but also designs everything from faucets to coffee makers. This penchant for design innovation across countless product categories has led to DesignworksUSA’s latest title of the #1 Most Innovative Company in Design according to Fast Company.
As unusual as it is for BMW’s top designers to spend their time designing coffee makers, DesignworksUSA’s President Laurenz Schaffer says this is just the kind of work that sparks the big ideas.
“Challenging the status quo by creating new brand and product experiences that deliver better solutions for a changing world is what drives innovation at DesignworksUSA,” says Laurenz Schaffer, President of DesignworksUSA. “We’re thrilled to be honored by The Fast Company 50, and included among the ranks of industry leaders whose passion and dedication is clearly evident through the game-changing quality of their work.”
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