When drivers discuss the incredible BMW M cars, it usually involves factors like top speed, 0-60 times and lateral g’s. But when you talk about the performance of the 2011 Frozen Gray M3 Coupe, you’ve got to start with this: All 30 units from its very limited-edition run sold out in under 12 minutes.
“We leapt at the chance to bring this truly special vehicle to the United States,” said Larry Koch, M brand manager for BMW of North America. “The Frozen Gray M3 is a striking work of sculpture, speed, and style, and perfectly marks the 25th birthday of the M3 model. I’m personally thrilled to see that our customers are as excited about it as we are. We filled the 30 reservation slots within twelve minutes and took the names of at least 50 alternates in the first hour. The 2011 Frozen Gray M3 Coupe will be one of the most unique BMW vehicles ever imported to the U.S.”
This much is obvious from the first time you lay eyes on the Frozen Gray M3 Coupe, which wears a distinctive matte gray finish that emphasizes its sculpted, aggressive sheet metal. BMW used a special silk matte clear coat, sprayed over a Space Gray Metallic base, to achieve the look.
Less obvious—at least until you’re left watching the car’s tail lights as it blows by you—is the fact that the Frozen Gray edition also boasts the same standout powerplant found in all M3 Coupes. That 4.0-liter V8 churns out a robust 414 hp and doesn’t hit the redline until it’s spinning at 8,400 rpm, and then gets mated to BMW’s M Double Clutch Transmission, an advanced seven-speed unit that helps lower the Frozen Gray’s 0-60 time to just 4.5 seconds. Additionally, the limited-run M3 gets kitted out with the BMW Competition Package for a lowered ride height, electronic damping control and high-performances settings for its electronic driving-dynamics systems.
With the addition of numerous standard comfort, convenience and luxury features, it’s also clear that the Frozen Gray M3 Coupe will remain one of the hottest BMWs ever to hit American shores.
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